Nothing in the film is stock. Housebuilders walking a new development, the city from a drone, a striker under the lights, a showroom of hot tubs, a fryer at full tilt, tankers leaving the depot, a piper above a loch in Highland weather.
Each one was planned, directed and cut to do a job for the business in it: to be seen by the people near them who need what they sell.
If your business does something, there is a film in it.
