Brand photography
A consistent visual library that shows the business, its character and the details customers need to trust.
03Photography · Inverness
Commercial photography
built around the brand.
People, places, products and working environments photographed with a defined visual direction and a clear use in mind.
The approach
A useful image does more than look expensive.
It should make the business easier to understand, give the brand a recognisable visual language and work cleanly wherever customers meet it.
Burnett Creative plans photography around the website, campaign, social crop and sales material before the shoot. The result is a coherent image library, not a folder of near-duplicates.
What the scope can include
Built around the need.
Connected by design.
People and teams
Natural, directed portraits and working images that feel credible rather than staged.
Places and interiors
Hospitality, retail, property and workplace photography composed for real marketing layouts.
Products and campaigns
Hero images and supporting details shaped around a launch, range or paid campaign.
How the work moves
Clear decisions.
Then deliberate making.
- 01
Usage plan
List every destination, crop, format and priority image before planning the shoot.
- 02
Visual direction
Agree the tone, references, locations, people, props and practical running order.
- 03
Photography
Direct and capture the agreed library efficiently, checking the priority frames as we go.
- 04
Selection and delivery
Edit, grade and deliver organised files ready for their intended channels.
Useful questions
Before you
start the brief.
What commercial photography do you cover?
Projects can include brand, team, workplace, hospitality, property, product and campaign photography.
Will the images work for both websites and social media?
Yes. Required orientations and crops are agreed before the shoot so the library works across web, social and paid placements.
Can photography be combined with video?
Yes. Combined production can create a more consistent campaign library and make better use of the location, people and production day.
Connected services
One service.
Or one connected system.
Content creation
Content creation in Inverness for businesses across the Highlands and Scotland: film, photography, short-form video, campaign concepts and copy.
Explore the service →Video production
Video production in Inverness for brands, campaigns and social media. Creative direction, filming and edits for businesses across Scotland.
Explore the service →Social media marketing
Social media marketing in Inverness: content direction, production, channel planning and paid support for businesses across the Highlands and Scotland.
Explore the service →See how the wider offer connects through our Inverness marketing and Scotland marketing pages.
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