Campaign brief
Agree the offer, audience, geography, budget and action you want people to take before launching.
07Meta ads management · Inverness
Facebook & Instagram ads.
Made in Inverness.
Paid social campaigns for businesses in Inverness and across the Highlands. The team making your video and photography also plans how the ads use it.
The approach
The ad is only the start.
An advert needs a clear offer, an audience you can serve and somewhere useful to send people. We plan the creative, campaign and destination together, whether the next step is an enquiry, a booking or a visit.
For a local service business, the starting point is its real service area and capacity. For a Highland hospitality or leisure business, the audience may be people planning a visit from elsewhere. Campaign planning follows those differences.
BCreative can create the video, photographs and copy, then connect them to Facebook and Instagram advertising. A focused campaign can stand alone or form part of a wider content, social and website scope.
What the scope can include
Built around the need.
Connected by design.
Original ad creative
Video, photography and copy shaped for the placements, with alternative openings and messages available to test.
Landing destination
Review the page or enquiry route so it carries the same offer and makes the next step clear.
Campaign review
Review spend and the available response data against the agreed objective, including enquiry quality where it can be measured.
How the work moves
Clear decisions.
Then deliberate making.
- 01
Check the foundations
Review your offer, existing assets, account access and enquiry process. Identify what needs to be ready before spend begins.
- 02
Make the creative
Plan and produce the images, edits and copy around the audience and the action.
- 03
Launch the agreed scope
Set the campaign geography, budget and destination, with tracking requirements agreed before launch.
- 04
Learn and improve
Use campaign response and your feedback on enquiries to decide what to keep, change or stop.
Useful questions
Before you
start the brief.
Do you create the adverts as well as manage them?
Yes. BCreative combines video, photography and copy with Meta campaign work. The production and management included are agreed in the project scope.
Are Meta ads the same as social media management?
No. Social media management covers your ongoing content and publishing. Meta advertising uses a paid campaign budget to distribute adverts on Facebook and Instagram. They can work together, but the scope and costs should be clear.
Is advertising spend included in the agency fee?
Ask for the proposal to separate the agency work, creative production and advertising budget. The amount allocated to Meta is agreed before launch; there is no fixed budget that suits every business.
Can you target customers outside Inverness?
Yes. The campaign geography follows your service area or the audience you need to reach. A Highland venue may need to reach visitors before their trip, while a local trade may only need enquiries from nearby.
Can you guarantee a number of leads?
No. Results depend on the offer, audience, budget, competition and enquiry journey. We agree the objective and measurement before launch so campaign decisions have a clear basis.
Connected services
One service.
Or one connected system.
Content creation
Film, photography, short-form video and copy built around one clear idea.
Explore the service →Video production
Creative direction, filming and edits with a defined job to do.
Explore the service →Photography
Brand, people, place and product photography with a consistent visual direction.
Explore the service →Work with our marketing agency in Inverness, with Highlands marketing and Scotland marketing pages.
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